Blog
19 September 2018
For a lot of hotel operators, the problem isn’t how to increase OTA bookings, but rather how to increase direct bookings through their own website.
Every hotel property suffers from the peaks and troughs of customer demand. Smart hoteliers manage the swings in demands, are prepared for it in advance and have worked with the data to understand how their competitive set are managing the changes in the seasons.
But not all hotel operators have either the in-depth knowledge of revenue management, are not particularly internet or application s...
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