Blog
06 November 2018
Setting your property’s pricing strategy – comparing “apples to apples”
Each customer has different motives on why they buy, their experience expectations, what their needs are and a level of willingness to pay at a certain price point for a great experience.
Market segmentation
To be able to target and market to a range of customers that behave differently with an offer that matches their needs and budget you’ll need to apply market segmentation.
Market segment...
17 October 2018
Clever pricing strategies for small hotels and operators
To generate the maximum profit from room reservations you’ll need as a hotel operator to adopt a robust approach to your pricing strategy.How as a hotel you set your prices can have a direct impact on your bottom-line performance and reputation in the market.
Forming a pricing strategy
Dropping prices may initially stir some interest in your property, for those guests that are price sensitive...
06 October 2018
How to improve your hotel room occupancy rates when you need it the most.
Most hotel operators struggle to find effective ways to stimulate reservations when room occupancy is falling. Typically, during a low demand period or as you head in to an off-peak season.While reducing your rates is a common knee jerk reaction, true it can sell a few more room nights, but as a strategy it does not necessarily create extra demand; it may just temporarily shift price-sensitive ...
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