Blog
06 December 2018
Now is the season to think about how your hotel can maximise revenue growth.
A common issue for hotel owners is how to maximise revenue and occupancy rates when you are entering an off-season period.
Revenue management strategies
To be effective, revenue and yield management strategies need to consider seasonality and time. Although seasons can be put into blocks, operators need to assess each day in turn. Making broad assumptions about conditions on a particular day ...
30 November 2018
Managing the ongoing challenges with preparing your distribution strategy for 2019
Each year brings with it new challenges, but one that returns every year about this time as a hotel operator, is how to develop a distribution strategy for the year ahead to help drive rooms revenue up and bring operating costs down.As a hotel operator big or small, you have to be ready to take the stresses and strains of a market that can rapidly twist and turn. There are so many variables now...
06 November 2018
Setting your property’s pricing strategy – comparing “apples to apples”
Each customer has different motives on why they buy, their experience expectations, what their needs are and a level of willingness to pay at a certain price point for a great experience.
Market segmentation
To be able to target and market to a range of customers that behave differently with an offer that matches their needs and budget you’ll need to apply market segmentation.
Market segment...
17 October 2018
Clever pricing strategies for small hotels and operators
To generate the maximum profit from room reservations you’ll need as a hotel operator to adopt a robust approach to your pricing strategy.How as a hotel you set your prices can have a direct impact on your bottom-line performance and reputation in the market.
Forming a pricing strategy
Dropping prices may initially stir some interest in your property, for those guests that are price sensitive...
06 October 2018
How to improve your hotel room occupancy rates when you need it the most.
Most hotel operators struggle to find effective ways to stimulate reservations when room occupancy is falling. Typically, during a low demand period or as you head in to an off-peak season.While reducing your rates is a common knee jerk reaction, true it can sell a few more room nights, but as a strategy it does not necessarily create extra demand; it may just temporarily shift price-sensitive ...
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