Blog
16 January 2019
How to harness technology to improve your hotel’s guest experience.
The future of the hospitality industry is being driven by a complex set of converging technology forces that are making the industry re-think how it interacts with customers and manages the guest experience.
The hospitality industry will look very different in 2020 compared to how it is today.
The industry has been known as a slow integrator of new technologies and innovations into everyday h...
03 January 2019
5 ways technology can change the way operators manage the hotel guest experience.
Digital savvy customers expect a lot from anything that they buy. They have done their research, know probably more than you do about a product and service having found the pros and cons of what is on offer – and ultimately decided to buy when everything is right for them.The hotel industry is not famous for being on the cutting edge of technology, but recently there have been so many disruptiv...
06 December 2018
Now is the season to think about how your hotel can maximise revenue growth.
A common issue for hotel owners is how to maximise revenue and occupancy rates when you are entering an off-season period.
Revenue management strategies
To be effective, revenue and yield management strategies need to consider seasonality and time. Although seasons can be put into blocks, operators need to assess each day in turn. Making broad assumptions about conditions on a particular day ...
30 November 2018
Managing the ongoing challenges with preparing your distribution strategy for 2019
Each year brings with it new challenges, but one that returns every year about this time as a hotel operator, is how to develop a distribution strategy for the year ahead to help drive rooms revenue up and bring operating costs down.As a hotel operator big or small, you have to be ready to take the stresses and strains of a market that can rapidly twist and turn. There are so many variables now...
06 November 2018
Setting your property’s pricing strategy – comparing “apples to apples”
Each customer has different motives on why they buy, their experience expectations, what their needs are and a level of willingness to pay at a certain price point for a great experience.
Market segmentation
To be able to target and market to a range of customers that behave differently with an offer that matches their needs and budget you’ll need to apply market segmentation.
Market segment...
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