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Resor efter pandemin: vad händer nu?

Planer som lades på is, inställda flyg, hotellbokningar som aldrig blev av. När landsgränser sakta börjar öppna igen längtar vi efter att komma ut i världen. Medan vi med säkerhet kan säga att bokningarna kommer öka, har vad vi söker när vi semestrar förändrats med pandemin, och flera nya trender har märkts av bland researrangörer och andra aktörer. Här listar vi tre av våra favoriter. Återför...

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How to get your 2020 hotel distribution strategy ready for action.

The hospitality industry has experienced dramatic disruption over the last decade particularly in the area of hotel channel distribution and the unprecedented number of options that guests have for booking a hotel room. In the old days competition was limited to keeping an eye on what your competitor across the street was doing. Today it is still the traditional competitors but now we also ha...

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How to improve direct booking conversion rates for your hotel property.

With so much search traffic and reservations for hotel operators now being sourced online, it makes sound business sense to integrate your online booking engine into a corporate website to grow direct bookings. Operators can make a significant impact to their bottom line by increasing the proportion of reservations they receive through their own direct booking channel. But it would seem many i...

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Location, location, location - having the best hotel location makes it easier to market your hotel but, what if you don’t have the best location?

While a great location is a huge marketing plus, it’s not the only thing that can attract guests and there are other ways to make your property stand out. Hoteliers need to learn how to become better at influencing the booking behaviour of their customers, to understand what their unique values are to be able to differentiate themselves. To do this, you’ll need an understanding of the custome...

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9 ways independent hotel operators can generate more direct bookings to meet the changing booking behaviour of guests.

Independent hotel operators may lack the corporate backing to invest in expensive revenue management systems, but they are able to make swift moves to leverage shifting consumer demands and changes in the market because of their lean operations. Some 44 percent of travel sales and bookings are expected to occur online through either desktop or mobile devices during the next five years, accordi...

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