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How to understand and influence your customers buying behaviour.

Hoteliers need to learn how to become better at influencing the booking behaviour of their customers, to ensure that they book their rooms instead of a competitors. To do this, you’ll need an understanding of the customer journey, how your leisure travellers and corporate guests reach a decision to book your hotel, a mixture of emotional and rational reasoning. It’s easy to assume that custom...

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Are you leaving money on the table by forgetting your direct booking channel when it comes to your distribution strategy?

Hotels can often make the biggest impact to their bottom line by increasing the proportion of reservations they receive through their own direct booking channel. But it would seem many independent properties are underinvesting and undervaluing the impact that a direct booking can have on their business. With such a large proportion of business and leisure travel researched and booked online, i...

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Finding new ways to increases your hotel’s ADR and revenue performance

There are two main ways to raise profit margins, reduce costs or increase your rates. A hotel that drives a higher average daily rate (ADR) will see profits rise if they manage their costs appropriately. But, as the marketplace is becoming more competitive, boosting revenue through a higher ADR is easier said than done. Increasing room rates for bigger margins might be doable during high seaso...

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Now is a “make or break” time for hotel operators to get their pricing right using a well-thought-out pricing strategy.

Each customer has different motives on why they buy, their experience expectations, what their needs are and a level of willingness to pay at a certain price point for a great experience. To generate the maximum profit from room reservations, meetings and events or food and beverage sales, you’ll need as a hotel operator to adopt a robust approach to your pricing strategy. How you, as a hotel...

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How to grow your hotel’s direct bookings.

With such a large proportion of business and leisure travel researched and booked online now, it is critical that your property has an impactful online presence. By 2020 the travel industry will have the highest percentage of online payments in relation to all sales than any other industry. Some 44 percent of travel sales and bookings are expected to occur online through either desktop or mob...

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