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How to grow your share of Direct Bookings and reduce your OTA commissions.

During a time of economic uncertainty as a hotel operator one thing out of your control are the economic conditions, but what you can do is implement a marketing plan to increase sales and hotel profitability by effectively managing your cost of sales and channels of distribution. The volume of online business today driven into hotels via OTAs (Online Travel Agents) has shown to be both signif...

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Best practices for managing your hotel reviews in an online world.

How to turn"lookers into bookers". Most of us would agree that a customer review can hold a lot influence on how a guest makes a buying decision, and there’s plenty of research to support that especially when it comes to booking a hotel room. A recent TripAdvisor® study revealed that more than half of travelers won’t book a hotel until they have read reviews and 83 percent of travelers read re...

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Teambuilding in Moscow

Recently the tech team and I met in Moscow over a weekend. Our tech team does not sit in the office with me, nor are they in Sweden at all. As a global company with a global mind set, it was difficult to see a purpose struggling with the current recruiting situation in our small town or Sweden overall. So, we have built up a team that is very diverse, both culturally and geographically. I chos...

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Unlocking the Potential of Social Media Marketing

Social media plays a significant role in our everyday lives - it has changed the way we communicate, influencing our day-to-day activities and even the ways in which we travel and see the world. With outlets such as Facebook, Twitter, Instagram, & LinkedIn (just to name a few), it is easy to see that social media is not just a fad, but is in fact, here to stay. A strong online presence has ...

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Managing the Fine Art of “Overbooking”

Overbooking in the hospitality industry can be seen as a “double edged sword” - a profitable practice when working for you, and an utterly disastrous one when working against you. When used ineffectively, the stigma of unprofessionalism can result - often leading to slander on social media outlets, leaving your establishment with a “brand” difficult to shake. You are dealing with real people, w...

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